New San Diego State jerseys part of brand refresh
The San Diego State Aztecs men’s soccer team will have a new look when they begin the fall season.
Players from the men’s team joined athletes from several other sports at a press conference earlier this month to unveil a brand refresh for the 28,000-student institution.
San Diego State’s main athletic mark, the interlocking SD spear, received an updated look and the department defined a primary and secondary typeface that will be utilized by all 19 varsity sports. The athletic department worked with Osaki Creative Group, which created the logo system that had been in place since 2002.
Senior athletic director John David Wicker stated in a news release that the brand refresh would unify the Aztec identity and “meet the needs of the changing marketplace.”
The Aztecs recently wrapped up a spring season with an undefeated record, winning 6 and drawing three. They were 7-9-3 overall last fall but played a tough schedule that included Indiana, New Mexico, Notre Dame and UCLA. They play in the Pac 12 conference for men’s soccer, but plan to move to the Big West in 2015.